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How Marketers Can Invest in Generative AI

How Marketers Can Invest in Generative AI
08 June 2023
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How Marketers Can Invest in Generative AI

A new survey by Sitecore found that UK marketers are eager to invest in generative AI, but many feel they lack the know-how to do so effectively.

The survey, which was conducted among 500 UK marketers, found that 72% plan to increase their spending on AI in the next 12 months. Two-thirds (67%) of respondents said they would allocate up to 30% of their marketing budgets to AI.

Marketers are attracted to the potential benefits of generative AI, which can be used to create personalized content, better understand customer needs, and provide a steady stream of relevant content. However, many marketers are not sure how to implement generative AI effectively.

The survey found that 45% of marketers feel their current marketing technology is not equipped to leverage generative AI. Additionally, 42% of respondents said their marketing team lacks the technical skills needed to use generative AI.

Despite these challenges, marketers are optimistic about the future of generative AI. The survey found that 92% of respondents believe AI will help them become better marketers, and 70% believe it will lead to new jobs being created.

"The recent rate of innovation in marketing technology has been truly remarkable," said Dave O'Flanagan, chief product officer of Sitecore. "Rather than becoming overwhelmed and exhausted by these advancements, we've found marketers to be bold and experimental in embracing technologies like ChatGPT. Unlike other tools that have been tough to implement, generative AI shows promise in not only being relatively easy to incorporate into composable martech stacks but also quick to have a measurable impact on marketing campaigns."

Generative AI is a powerful tool that has the potential to transform the way marketers reach and engage their customers. However, marketers need to be aware of the challenges involved in implementing generative AI effectively. By investing in the right technology and training their teams, marketers can reap the benefits of this powerful technology.

Here are some additional details about the benefits of generative AI for marketers:

Personalized content: Generative AI can be used to create personalized content that is tailored to the specific interests and needs of individual customers. This can help marketers to improve customer engagement and loyalty.

Better understanding of customer needs: Generative AI can be used to analyze customer data and identify trends and patterns. This information can be used to better understand customer needs and preferences, which can help marketers to develop more effective marketing campaigns.

Steady stream of relevant content: Generative AI can be used to create a steady stream of relevant content, such as blog posts, articles, and social media posts. This can help marketers to keep their brands top-of-mind with customers and to generate leads and sales.

If you are a marketer who is interested in exploring the potential of generative AI, there are a few things you can do to get started:

Do your research: There are a number of different generative AI tools and platforms available. It is important to do your research and choose the right tool for your specific needs.

Get training: Many generative AI tools offer training and support. This can help you to get the most out of the tool and to use it effectively.

Experiment: The best way to learn about generative AI is to experiment with it. Try using the tool to create different types of content and see what results you get.

Generative AI is a powerful new tool that has the potential to revolutionize the way marketers reach and engage their customers. By investing in the right technology and training, marketers can reap the benefits of this powerful technology.

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