As you can follow the searches made on Google Trends, you can also follow the trend topics by seeing the popular news on the agenda.
Thanks to Google Trends, you can learn about the user behavior by looking at search trends. You can see the most searched Google searches within the specified date range. You can see the searches made locally by selecting the city, region and country, trending topics and download this data. You can access industry competitive analysis data by looking at keyword volumes. You can see the popularity level of target words and which word is searched more regionally. You can see what is on the agenda in different countries and which news are trending.
Google Trends is one of the most used services in addition to other Google applications. It is very often preferred with the statistics it offers in the business field.